It's a slogan generator, you enter a word or a phrase and it spits out a slogan. For example I entered my name, Craig, and it spit out, "all you need is a Craig and a dream", I agree.
Then I entered, Paradox, & it spit out, "Men just can't help but to act on Paradox". I have no idea what that means but I think I agree.
Check it out here -- SLOGAN GENERATOR
So, whatever horrors your day may include, take solace in the fact that I just made your life a little better than it was just moments ago -- your welcome!